Our mission

Our mission is to get you 100% healthy. We aim to inspire you to take responsibility for your own health and transform it. We want to change the nation’s perception of what it means to be healthy with our trusted and credible advice. We get results and can help anyone, including you and your family to look and feel better, younger and energized.

Our Aim

We can help you think differently about your health, putting it to the top of your to-do list. We'll give you all the tools, advice and facts you need to get 100% healthy, keeping things perfectly simple so you can make realistic changes to suit your needs and lifestyle. And we can support you further with one-to-one help and advice as part of our 100% Health Club Membership.

Our Website

Our site provides you with trusted and credible information on key issues about your health and nutrition written by Patrick Holford and other leading experts. But it’s much more than an information source. It’s designed to be interactive so it fits your individual needs, lifestyle and preferences. You can use the wealth of knowledge here to get tailor-made health advice and inspiration. You can also shop for education products such as books, DVDs and CDs. And you can take part in events and workshops to keep you informed and in touch with a like-minded community.

100% Health Programme

The 100% Health Programme provides you with tailor made, personal health advice. Following the completion of a detailed questionnaire about your diet and lifestyle you’ll receive a personalised health action plan, making the steps you need to take clear and simple. You'll soon be on your way to achieving 100% health and living life to the full.

100% Health Club

A unique service that provides you with everything you need to achieve 100% Health.

  • Unlimited 100% Health Programme reassessments so you can check your progress
  • Your own online health dashboard, helping you to keep an eye on your progress and achievements as you continue with the programme.
  • Advance access to informative reports on important health issues, an exclusive bi-monthly member newsletter plus savings on events, books and products.
  • For more information click here

Patrick Holford

Patrick HolfordPatrick Holford, BSc, DipION, FBANT, NTCRP, is a pioneer in new approaches to health and nutrition. He is a leading spokesman on nutrition in the media, specialising in the field of mental health. He is the author of 37 books, translated into over 30 languages and selling millions of copies worldwide, including The Optimum Nutrition Bible, The Low GL-Diet Bible, Optimum Nutrition for the Mind and The 10 Secrets of 100% Healthy People, 10 Secrets of Healthy Ageing and Good Medicine. To find out more about Patrick click here.

Patrick Quote


Find out what people have been saying about our site, the 100% Health Programme and Club and Patrick here.

In the Press

Patrick Holford regularly appears in the press. Find our more about recent interviews and articles.


Published Papers, Surveys & Reports

P Holford, 'The Prevention of Memory Loss and Pogression to Alzheimer's Disease with B Vitamins, Antioxidants, and Essential Fatty Acids: A Review of the Evidence', Journal of Orthomolecular Medicine (2011); 26(2): 53-58.

P Holford, C Trustram-Eve, D Fobbester, 'The Association of Various Food Group Consumption with Overall Health Ratings: A Survey of 55,570 United Kingdom Respondents', Journal of Orthomolecular Medicine (2010); 25(3): 115-124.

P Holford et al, ‘100% Health Survey', 2010

P Holford and D Fobbester, Food for the Brain Child Survey: A survey of over 10,000 children in Britain comparing food intake with academic performance, behaviour and health, Food for the Brain Foundation, 2007.

P Holford et al, ‘The Effects of a Low Glycemic Load Diet on Weight Loss and Key Health Risk Indicators’, Journal of Orthomolecular Medicine (2006); 21( 2): 71-78

ONUK Survey, ION, 2004.

P Holford, ‘Alzheimer’s and Dementia: the nutrition connection’, Primary Care Mental Health (2004); 2: 5-12.

A Chaudary, A Porter-Blake, P Holford, ‘Indices of Pyridoxine Levels on Symptoms Associated with Toxicity: A Retrospective Study’, Journal of Orthomolecular Medicine, (2003); 18(2); 65-76.

P Holford, S Heaton, ‘Vitamin B6: Extract of Submission to the UK’s Food Standards Agency’, Journal of Orthomolecular Medicine (2003); 18 (3 & 4): 161

P Holford ‘Depression: the nutrition connection’, Primary Care Mental Health (2003); 1: 9-16.

P Holford, ‘Food for thought – and feelings: nutrition’s role in restoring mental health’, Human Givens, Winter 2003; 9 (4).